ABADI

or the brand with the slogan "We Talk South Culture," our creative direction focused on authenticity and cultural pride. We used a documentary-style shoot to capture real, emotional moments, and designed with earthy, warm tones inspired by the Southern landscape. Our visuals combined traditional patterns with modern design, and the voiceovers featured local accents and sounds to enhance the sense of place. Every element — from colors to framing — was chosen to honor and represent the richness of Southern identity in a respectful, powerful way.