Content creation and project management for Blue Hippo covered the full production process across photo and video content. The project involved organizing the shoot from start to finish while building a visual direction that matched the brand’s playful and skincare-focused identity without losing the clean commercial feel required for beauty content.
The production focused heavily on product visuals, textures, movement, model interaction, and close-up details to make the content feel fresh and engaging across social media and campaign use. Every part of the process, from shoot coordination and creative planning to final execution, was handled with attention to consistency and pacing to ensure the content worked together as a complete visual system rather than separate assets.